The vegan diet became increasingly mainstream in the Western world in the 2010s.[18][64] Chain restaurants began marking vegan items on their menus, and supermarkets improved their selection of vegan processed food.[65] The global mock-meats market increased by 18% between 2005 and 2010,[66] and in the US by 8% between 2012 and 2015 to $553 million a year.